About
Kuv is a media platform that allows designers and illustrators to post their works. It provides various social activities, such as meetups, challenges, magazine publications, and organizing group exhibitions.
The platform was oriented towards the CIS region and was available from 2007 to 2015.
Building a Media Brand
As the owner of the project, I developed this media product from the ground up, overseeing everything from branding and production to operations. I managed the digital community, created and distributed printed products, magazines, and books, and organized public events. I also facilitated effective communication with talented artists, writers, and illustrators.
My goal was to ensure the successful creation and dissemination of engaging content that resonated with our audience, while upholding high-quality standards across both print and digital mediums.
Kuv Artbook
KUV ARTBOOK is a high-quality hardcover publication. It was published in print in 2012 in Odessa, Ukraine. Its hundred pages feature works by some of the best illustrators in Ukraine. Each illustrator's spread includes information and a QR code linking to their profiles with additional works on the website kuv.me. A demo version of the Artbook can be browsed here
List of artists featured in the Kuv Artbook
Kuv artbook Landing page
Presentations
After the art book was printed, a series of presentations was held in various cities of Ukraine: Odessa, Lviv, and Kyiv.
Photo report from Odessa, "Resident" bookstore
You can find more photos from other cities and behind-the-scenes content of the Artbook on my Behance page
Kuv Art Magazine
KUV Magazine was a vibrant publication dedicated to showcasing and celebrating the local culture and creative communities of the CIS region. As part of the broader KUV media platform, it served as a hub for designers, illustrators, photographers, writers, and street artists, offering them a space to share their work and connect with a wider audience. The magazine featured a diverse range of content, including stories, interviews, and articles on art, design, and street culture, with a strong emphasis on high-quality illustrations and photography.
Available in both print and digital formats, it maintained high standards of quality, making each issue a collectible item.
Kuv Artboards
Artboards is the winning project of the Pepsi Refresh Project.
Idea creator: Igor Kuv
Year: 2011
The main idea of the project is to connect art with the streets. To achieve this, works by street artists, illustrators, and designers were selected and printed on advertising billboards measuring 6x3 meters.
The platform for selecting the works was the Kuv Art Magazine website, which hosted the artists' works. All billboards featured a QR code linking to the artist's portfolio. The project became a joint advertising campaign for Pepsi and Kuv Art Magazine.
Check more details on my Behance page
Kuv web platform
The web platform allowed users to access it exclusively through an invitation, creating a curated and selective community. All submitted works were moderated to ensure quality and relevance, and selected pieces were featured in various exhibitions.
The platform included sections such as Events, Projects, Posts, and a Shop. The Events section highlighted upcoming meetups, exhibitions, and creative challenges, while the Projects section showcased collaborative works and featured artists. The Posts section allowed users to share updates, articles, and insights about their creative processes.
In the Shop, unique pieces of art and clothing created by members of the KUV community were available for purchase.
Key takeaways
Brand Creation and Design Support
Community Management
Event and Meetup Organization
Website Creation / Content Management
Collaborations with Artists & Brands
Printed Product Distribution (Magazines/Artbooks)
Crowdfunding
