About the project
A fashion game where every outfit is a gift.
Dress Go is DressX’s fashion game on Roblox. Players unbox gifts, roll digital-fashion items across five rarity tiers, style looks and compete in challenges.
My role
Product design
Art direction
UX/UI design
Project credits
Product Design, Art Direction & UX/UI — Igor Goncharenko
Video & VFX — Olexander Sukharev
3D & Renders — David
Year — 2025
Overview
Unbox. Style. Slay.
RNG-based reward system wrapped in a fashion fantasy — built for a young, mobile-first Roblox audience.
Core loop
Open box
Roll item
Style look
Upgrade luck
Compete
Design system
Candy-coated
A dreamy pastel world needs crisp controls. Purple and teal sit almost opposite on the colour wheel, so every action pops off the iridescent backgrounds — red is saved for alerts.
Mascot system
One box. Eight emotions. Eleven rarities.
The gift box became a living 3D character: its face reacts to every roll, and its finish shows rarity — from Common bubblegum to Ethereal galaxy.
Emotions
Opening overlay
Rarity ladder
Gift opening flow
Tap the box to roll an item — or switch on auto-open later in the game.
Iconography
Upgrades
Boosters
Passes
Shop
User interface
Players jump between phones, tablets and desktops, so every 16:9 screen puts thumb zones first, keeps content centred and the avatar in view.
Loading screen
HUD with challenges, currencies and quick actions
HUD in auto-roll with a x3 multiplier
Rolling 3 items at once
Inventory
Upgrades
Challenges
Top-rated outfits
Outfit preview
Style battle voting
DRESS GO WORLD
A fashion island in the clouds — Ferris wheel, yacht tours, golf-cart rides and a boutique mall, all in the same candy style.
Collaboration
DressX Perfumes
The first-ever perfume collection on Roblox — wearable scent bottles as collectible accessories, launched with a night-sky campaign and custom particle effects.
15 collectible scent bottles — butterflies, bows, rings and crosses in candy and noir finishes.
Live events
A reason to come back every week
Time-limited events kept the world fresh — a golf-cart race for DressX’s 5th anniversary, style battles, updates and item drops.
